@TikTok on social is where the world gets into the can’t-miss moments, heartfelt stories, and insane POVs of the Paris 2024 Olympics.
ORGANIC SOCIAL FOR TIKTOK
ATHLETES
At the 2024 Olympics, I shot and edited content on-the-ground in Paris for @TikTok across all platforms. I worked with Olympic athletes to create real-time reactions and generate native buzz on the app around the games.
1.3M views, 145K likes I directed Olympic gold medalist Tara Woodhall interviewing her husband Hunter ahead of his Paralympic competition. (he took gold!)
2.5M views, 130K likes To celebrate USA Gymnastics taking team gold, I put together this edit following their journey to Paris 2024. Collab post with @teamusa
2.3M views, 19.4K likes We filmed with skateboarder Minna Stess to bring a Paris energy to the skate-and-sip Fleetwood Mac trend.
2.5M views, 72.6K likes With this footage from equestrian Boyd Martin of his horse Bruno, I created this edit following the 'demure' trend.
2.3M views, 40K likes I directed Olympian Evy Leibfarth in-studio after she won her medal in Paris.
SKATE 101
With skateboarding making its Olympic debut, we shot event judge Aimee Massie teaching the ins and outs of skating in Paris. I lead a team of editors to bring these to life.
3.6M views, 480K likes
726K views, 15.6K likes
2.6M views, 146K likes
THE MUFFIN MAN
Norwegian swimmer Henrik Christiansen dominated our FYP with his fav, the chocolate muffin. We took it a swipe further.
2.3M views, 115K likes In true reactive fashion, we got this post filmed and published hours after Henrik's muffin went viral. also, Gordan Ramsay commented.
1.4M views, 127K likes Viral food creator @HangryBlogger gave his review of the muffin.
560k views 25K likes After Henrik took last in his competition, we caught the muffin reminiscing.
COLLABS
To expand the TikTok universe at the Olympics, we partnered with viral creators as well as the beloved Olympic mascot, Phryges.
2.6M views, 26.4K likes collab post with @ariivory
1.2M views, 150K likes collab post with @olympics
2.3M views, 37.5K likes collab post with @itsdanielmac
As a result? 5x more impressions and 4x more saves on Olympics posts, with over 50 million total organic views.
I’d say that’s gold medal worthy 🏅
I ideated, directed, filmed, and/or edited these posts.
Creative Directors: Dottie Austin, Itai Inselberg
Creative Team: Summer Schneider, Sarah Olicker, Lauren Otis
Strategy: Christina Montagna
Editorial Team: Seth Bracknell, Simone Holland
Production Team: Colin Neff, Chanelle Larios, Saliyl Dotson
Agency: Mojo Supermarket