@TikTok on social is where the world gets into the can’t-miss moments, heartfelt stories, and insane POVs of the Paris 2024 Olympics.

ORGANIC SOCIAL FOR TIKTOK

ATHLETES

At the 2024 Olympics, I shot and edited content on-the-ground in Paris for @TikTok across all platforms. I worked with Olympic athletes to create real-time reactions and generate native buzz on the app around the games.

I directed Olympic gold medalist Tara Woodhall interviewing her husband Hunter ahead of his Paralympic competition. (he took gold!)

To celebrate USA Gymnastics taking team gold, I put together this edit following their journey to Paris 2024.

We filmed with skateboarder Minna Stess to bring a Paris energy to the skate-and-sip Fleetwood Mac trend.

With this footage from equestrian Boyd Martin of his horse Bruno, I created this edit following the 'demure' trend.

I directed Olympian Evy Leibfarth in-studio after she won her medal in Paris.

SKATE 101

With skateboarding making its Olympic debut, we shot event judge Aimee Massie teaching the ins and outs of skating in Paris. I lead a team of editors to bring these to life.

THE MUFFIN MAN

Norwegian swimmer Henrik Christiansen dominated our FYP with his fav, the chocolate muffin. We took it a swipe further.

In true reactive fashion, we got this post filmed and published hours after Henrik's muffin went viral. also, Gordan Ramsay commented.

Viral food creator @HangryBlogger gave his review of the muffin.

After Henrik took last in his competition, we caught the muffin reminiscing.

COLLABS

To expand the TikTok universe at the Olympics, we partnered with viral creators as well as the beloved Olympic mascot, Phryges.

I ideated, directed, filmed, and/or edited these posts.

Creative Directors: Dottie Austin, Itai Inselberg

Creative Team: Summer Schneider, Sarah Olicker, Lauren Otis

Strategy: Christina Montagna

Editorial Team: Seth Bracknell, Simone Holland

Production Team: Colin Neff, Chanelle Larios, Saliyl Dotson

Agency: Mojo Supermarket