In collaboration with Pixar, Porsche drove nostalgia to infinity and beyond.
To celebrate the release of Toy Story 5, Porsche created 1-of-1 cars drawing inspiration from Woody, Jessie, and Buzz Lightyear.
We created a campaign for Porsche USA centering nostalgia and childlike wonder to roll out these cars on social.
EASTER EGG HUNT
For the Disney adults, we collaborated with Pixar superfan and motorsport creator Lauryn Squyres for a deep dive into each car showing off every detail.
For the spec lovers, Porsche released cinematic edits of each character car.
The cars made a huge splash in culture, and every car spotter on TikTok made content about the collab.
THE PREMIERE
Woody, Jessie, and Buzz stole the show on the red carpet at the premiere of Toy Story 5.
The result? 41.6 M views
2.8M total engagements
Most viewed campaign for Porsche in 2026
I concepted and creative directed this campaign.
ECD: Jason Ashlock
Account Lead: Kelly Preston
Strategy Lead: Sergio Saucedo
Community Management: Becca Silver
Production Company: Race Service
Agency: Lola USA