Porsche took over the F.A.T. Ice Race in Big Sky, MT with Grammy-nominated artist and Porsche lover Don Toliver. The only thing faster than the cars was the content, with real-time turnaround leading to 5 million views across socials.
SOCIAL CONTENT
We partnered with racing champion Patrick Long to coach Don and introduce him to the Porsche community as he drove his own 911 Dakar in the race.
Don Toliver shares his journey getting to Big Sky.
Patrick Long breaks down Don’s first laps on the ice.
Don celebrates finishing his first race as a Porsche ambassador.
Highlights of the coldest Porsche cars frozen in time.
The result? 5.07 million total views across 13 posts. 530K likes, comments, and shares. 26.6% engagement rate across all posts, the highest of the last year.
PRESS
I concepted, directed, filmed, and edited these posts.
Creative Direction: Mussashi Shintaku
Business Director: Kelly Preston
Community Management: Becca Silver
Additional Camera Op: F.A.T. International
Additional Editorial: Lost Planet
Agency: adam&eve NY