Porsche took over the coldest stage in motorsports with Grammy-nominated artist Don Toliver.
At F.A.T. Ice Race 2026, Porsche partnered with racing champion Patrick Long to coach Don Toliver and introduce him to the Porsche community as he drove his own 911 Dakar in the race.
The result? 6.8 million organic views across 13 posts for @PorscheUSA.
PRESS
I concepted, directed, filmed, and edited these posts.
Creative Direction: Mussashi Shintaku
Account Lead: Kelly Preston
Community Management: Becca Silver
Additional Camera Op: F.A.T. International
Additional Editorial: Lost Planet
Agency: Lola USA