Unlimited classes means unlimited potential. Peloton helps people unleash their human power.
INSTRUCTOr CONTENT
Working directly with instructors, I created engaging social content proving Peloton is more than a bike.
class teasers
These class teasers bring Peloton’s growth audiences of Latinx and men right into the world of a class.
MEMBER TESTIMONIALS
We went to Peloton Studios to find the biggest fans, and made a member testimonial series feel social first.
I ideated, directed, filmed, and edited these videos.
Creative Directors: Kate Carter, Itai Inselberg, Frances Webb
Creative Team: Damian Antonio, Brian Marcolini, Matt Frierdich
Strategist: Christina Montagna
Production Team: Colin Neff and Saliyl Dotson
Account Team: Bethanne Glover and Christi Castañeda
Agency: Mojo Supermarket