Inspiring the next generation of female athletes starts with role models. But in order to have a role model, you first have to know her name.
case study
This campaign earned a Merit Award at the 2019 Young Ones Art Directors Club competition.
COURT installation
Sheryl Swoopes was the first player to be signed in the WNBA and was named one of the league's Top 15 Players of All Time. She led the Houston Comets to win four consecutive WNBA Championships.
This court, placed in Sheryl’s hometown of Houston, Texas, serves as a tribute to her legacy and as an invitation for future stars to get out and play.
COLORING BOOK
Coloring books featuring historic female athletes will be handed out in stores and be available for download online.
I ideated, directed, edited, and animated this spec campaign.
Art Director: Caylee Hubert
Copywriter: Enoch Lui
Account Manager: Claire Jensen
Agency: BYU Adlab